What is a hashtag anyway?
A hashtag is defined as a good word or phrase preceded by way of a hash sign ‘#’. It really is most commonly used on social media sites to link messages or content to the precise word or phrase identified by the hashtag. Hashtags be able to group messages or posts from the hashtag. The energy of a hashtag is in the capability to search for the hashtag also to generate a couple of messages or posts that contain the hashtag.
Why use a hashtag?
From a marketing prospective the utilization of hashtags will:
Increase your promotional reach
Amplify your brand or company awareness
Focus your message on your target market
Boost the probability of people finding your content
Improve your search engine optimization results
How can you use a hashtag?
You first need to look for the objective of one’s marketing message and identify who you’re targeting with the content. When you have defined these requirements, now consider the following forms of uses for hashtags;
Company or Branding – this is normally unique to your organization or product brands. Likewise, also you can create this type of hashtag with your company’s slogan or brand tagline.
A couple of simple rules for any kind of hashtag is KISS – keep it simple and short. A good example could be #EzineArticles for an organization name or #BetterMarketingResults for a tagline. Remember no spaces between words in a hashtag.
Campaign or Promotional – decide on a unique phrase that best defines your promotional campaign for memory retention purposes. Your selected hashtag must support the promotional campaign and must be used in all your marketing messages during the promotional campaign.
You must engage making use of your hashtag and encourage your market to likewise use the hashtag in their own communications and posts. Telstra’s #?ThanksThursdays and Air New Zealand’s #NoLagToLondon are examples for campaign or promotional hashtags.
Informational or Content – usually the use of these kind of hashtags aren’t unique to your organization but refer to words or phrases which are normally used by your market in searching the web for content related to your organization.
Business to business (B2B) oriented examples are #SEOTips and #ContentMarketing. Consumer focused businesses will utilise lifestyle oriented hashtags like #fitness and #fashionista.
Event or Activities – common usage are for business events like conferences, exhibitions or seminars while community gatherings or celebrations also attract the utilization of hashtags. #CeBIT2014 was recently used by CeBIT Australia’s IT Conference with #AdobeSummit used at the Adobe Digital Marketing Summit.
Geographic or Location – for a geographically based business targeting local clientele or a larger corporation with various geographic locations the utilization of geographic or location hashtags is quite relevant in focusing their messages with potential prospects within these geographic locations of the business enterprise.
Your success in getting #BetterMarketingResults with the use of hashtags will derive from keeping these hashtags simple, easy to remember and highly relevant to your target market. Furthermore, making sure you use the hashtags in your marketing messages and promotional content while at the same time encouraging and engaging with your recipients using your hashtags. 먹튀